What is Rhetoric

1.

The body of rules, methods, and means derived from experiences that make efficient communication at another time and/or space possible (Fowler, 1908). Learn more in: Visual Meaning Management for Networked Learning

2.

the manner in which information is presented. Learn more in: The Role of Rhetoric in Localization and Offshoring

3.

The technique of persuasion through written or spoken language. Learn more in: Reconsidering the Lay-Expert Audience Divide

4.

A social process through which abstract concepts are made real; inevitably implicates judgment and therefore ethics. Learn more in: Principled/Digital: Composition's “Ethics of Attunement” and the Writing MOOC

5.

Sources, statistics, and anecdotes the authors use to make their arguments in books ( Gewertz, 2012 AU57: The citation "Gewertz, 2012" matches multiple references. Please add letters (e.g. "Smith 2000a"), or additional authors to the citation, to uniquely match references and citations. ). Learn more in: Informational Text and the Common Core

6.

Concerned with the content and form of language, the subject of rhetoric exploits the possible choices at each level of language to build the strongest and the most persuasive argument keeping the audience and message in mind. The subject studies the effectiveness of language with focus on what and how of message. Learn more in: Rhetoric of Advergames

7.

Rhetoric is one of the arts of using language as a means to persuade. The popular view of rhetoric often is limited to the mere styling of verbal expression. For rhetoric – as for design - the deeper work lies in the invention and disposition of form and content. In approaching design from a rhetorical perspective, the hypothesis should be that all products—digital and analog, tangible and intangible - are vivid arguments about how we should lead our lives. (Buchanan, 2001) Learn more in: Stimulating Creativity and Innovation in and Around Organisations: Co-Creation Experiments from Ongoing Research in a Bank

8.

Persuasive means of communication that particularly bears upon the ethos of the speaker and pathos of the audience. Rhetoric – and the right emotions (Aristotle) or courage (Kant) are essential to judgments of particular circumstances and contexts. Learn more in: The Ethics of Global Communication Online

9.

The practice of generating and/or analyzing arguments that can be written, spoken, visually designed, or performed. Learn more in: #teachingbydesign: Complicating Accessibility in the Tech-Mediated Classroom