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What is RIDIT Analysis

Chapter 20
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
RIDIT (Relative to an Identified Distribution) is a very efficient technique that can be used to examine the Likert scale data. The outcomes from the RIDIT analysis can be used to arrange Likert scale items either in an ascending or in a descending order based on importance.
Published in Chapter:
Modeling Tourists' Opinions Using RIDIT Analysis
Subhajit Bhattacharya (Xavier Institute of Social Service, India) and Rohit Vishal Kumar (International Management Institute, Bhubaneswar, India)
Copyright: © 2017 |Pages: 21
DOI: 10.4018/978-1-5225-1054-3.ch020
Abstract
In this chapter we have attempted to use “Relative to an Identified Distribution” (RIDIT) algorithms based modelling for analysing real-time empirical data relating to tourists' attitude and preference for a better understanding of the tourists' motivation and behaviour. RIDIT approach for evaluating the factors that influence tourist behaviour is not a very common approach in tourism sector. This chapter on modelling tourists' opinions and perceptions with RIDIT analysis would try to guide the empirical research in the domains of hospitality, tourism and travel research and analytics process in generating Optimized research outcomes.
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