What is Route’s Stakeholders

Using case studies, this chapter reviews the strengths, weaknesses, opportunities, and threats (SWOT) to governance for pilgrimage routes in the Vía de la Plata and the Portuguese Way to Santiago (CPIS). The research is based on a set of qualitative techniques, including discussion groups, in-depth interviews, participant observation, team ethnography, and web analysis. This creates a rich and complex material for a deeper understanding of the route a stakeholder experiences. Stakeholders converge or differ in their perceptions of the actual problems of the route, while it is clearly shown how touristic principles or interests clash with other discourses focusing on integrity of historical accuracy or integrity of Xacobean values.