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What is Sales Cycle

Entrepreneurial Development and Innovation in Family Businesses and SMEs
The time required to turn a lead to an actual sale, according to the sales process
Published in Chapter:
Key Challenges for Greek IT Start Ups: An Analysis of Founder Perceptions
Theocharis Stylianos Spyropoulos (Department of International Business, Perrotis College, Greece)
DOI: 10.4018/978-1-7998-3648-3.ch003
Abstract
The study examines the IT Greek start-up ecosystem, analyzing the founders' views, strategy, and current perception regarding their ICT start-ups. The study examines the views and perceptions of 143 founders of Greek IT start ups who participated in exhibitions as start-up companies between September 2018 and May 2019, and had completed at least one accelerator program.
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