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What is Satisfaction/Dissatisfaction

Chapter 118
Encyclopedia of E-Commerce Development, Implementation, and Management
“A positive or negative reaction to a purchase decision or product after purchasing. The degree to which a consumer's expectations are fulfilled or surpassed by a product” (American Marketing Association, 2015).
Published in Chapter:
The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention
Sajad Rezaei (Taylor's University Lakeside Campus, Malaysia), Maryam Emami (Universiti Teknologi Malaysia, Malaysia), and Naser Valaei (Multimedia University (MMU), Malaysia)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch118
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