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What is Scale Economics

Chapter 5
Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings
They are defined as reducing production costs from making and selling goods in large quantities.
Published in Chapter:
Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism
Jose Manuel Saiz-Alvarez (Catholic University of Santiago de Guayaquil, Ecuador & Mexican Academy of Sciences, Mexico)
Copyright: © 2021 |Pages: 19
DOI: 10.4018/978-1-7998-8185-8.ch005
Abstract
The economic and social change generated by SARS-CoV-2 is leading to a new geopolitical system dominated by China and the need for higher levels of investment in R&D and innovation, especially in the health system. The world is very vulnerable to global pandemics. This chapter aims to set up several innovation-based and lateral thinking business strategies to make firms rooted in chaordism perform better in disruptive situations. In this chapter, the author will show some mixed managerial-marketing techniques to generate ideas. These pages have an eminently practical application in the firm, regardless of its size and the corporate culture applied in its daily operations.
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Chapter 2
The Significance of Public Goods in Market Failure Debates: The Role of Public Goods on Market Failure From the Perspective of Schools of Economic Thought
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