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What is Digital Swarm

Handbook of Research on Industrial Advancement in Scientific Knowledge
Particular way in which the current technological society is configured. In this, the individuals are not mass but a cacophony of opposing voices.
Published in Chapter:
The Society of the Digital Swarm: Microblogging and Construction of Subjectivity in Homo Digitalis
Daniel Toscano López (Universidad del Desarrollo, Chile)
DOI: 10.4018/978-1-5225-7152-0.ch006
Abstract
This chapter seeks to show how the society of the digital swarm we live in has changed the way individuals behave to the point that we have become Homo digitalis. These changes occur with information privatization, meaning that not only are we passive consumers, but we are also producers and issuers of digital communication. The overarching argument of this reflection is the disappearance of the “reality principle” in the political, economic, and social spheres. This text highlights that the loss of the reality principle is the effect of microblogging as a digital practice, the uses of which can either impoverish the space of people's experience to undermine the public space or achieve the mobilization of citizens against of the censorship of the traditional means of communication by authoritarian political regimes, such as the case of the Arab Spring in 2011.
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