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What is Self Determination Theory

Chapter 3
Handbook of Research on Small and Medium Enterprises in Developing Countries
Theory that studies individual motivation and behaviour.
Published in Chapter:
Understanding Attitude towards Green IT among Professionals in IT Service SMEs in Bangladesh
P. L. Gan (Universiti Sains Malaysia, Malaysia), Imran Mahmud (University Sains Malaysia, Malaysia & Daffodil International University, Bangladesh), T. Ramayah (Universiti Sains Malaysia, Malaysia), and Fatema Tuz Zuhora (Daffodil International University, Bangladesh)
Copyright: © 2017 |Pages: 19
DOI: 10.4018/978-1-5225-2165-5.ch003
Abstract
Bangladesh is a least developed country which ranks 131 out of 132 in the environment pollution index. Currently, small- and medium-sized enterprises (SMEs) provide 70–80 percent of job opportunities in Bangladesh. Information technology (IT) is one of the industries providing highest employment in the country. The IT professionals' expertise plays an important role in influencing the firms' decisions regarding sustainability. The objective of this chapter is to develop a theoretical model to measure attitude towards green IT usage among IT professionals in Bangladesh. The model will be grounded on self-determination theory.
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