What is Self-Image

Job crafting, which expresses that individuals changing their jobs physically, cognitively, and relationally and adapt them to their personal characteristics, leads to individual and organizational positive outcomes. Especially in service enterprises where communication and interaction are prominent attributes, such as in tourism, job crafting plays an important role in customer satisfaction. There are many factors that affect the job crafting of employees. These factors can be categorised under job characteristics, individual differences, motivational characteristics, and social context. Job crafting prevents negative individual attitudes and behaviours and brings many positive outcomes. These outcomes can be categorised under individual attitudes, individual behaviours, individual wellbeing, and other outcomes. In this chapter, the concept of job crafting will be evaluated, and its dimensions will be presented. In addition, the job crafting concepts will be discussed extensively. The results of the job crafting skills of tourism employees and some examples will be given.