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What is Semiology

Impact of Industry 4.0 on Architecture and Cultural Heritage
The theory of signs, whichever they might be, verbal or non-verbal.
Published in Chapter:
Semantics and Architecture: Reflections and Method Proposal for the Recognition of Semantically-Defined Architectural Forms
Valeria Cera (Department of Architecture, University of Naples, Italy)
Copyright: © 2020 |Pages: 27
DOI: 10.4018/978-1-7998-1234-0.ch014
Abstract
In the field of cultural heritage, a significant amount of research has been conducted to allow domain experts to represent semantic data while keeping spatial references. The organization of architectural shapes in significant concepts, in the context of semantic annotation, is carried out in various ways. This chapter analyzes them, highlighting some substantial questions: the semantic ambiguity and the uncertainty. These questions are addressed after a careful reflection on the theoretical basis for a semantic reading of architecture. The chapter proposes some operative solutions: the use of an international thesaurus to resolve linguistic ambiguity; the coding of semantic maps to solve the annotation uncertainty.
Full Text Chapter Download: US $37.50 Add to Cart
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Orientalism and Humour: Marginalization of the Turks in 9GAG
A discipline-based on systematically analyzing all of the factors that involve the processes of interpretation, production, or understanding of the signs.
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A Film Analysis Related to Globalization and Capitalist Consumer Culture and Its Reflections on Advertising Industry
Semiology is a science that consists of the basic indicator system like sign, picture and word etc. The fundamentals of semiotics have been provided by scientists such as the Swiss linguist Ferdinand de Saussure and the French philosopher Roland Barthes.
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