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What is Trust Model

Chapter 29
Handbook of Research on Social and Organizational Liabilities in Information Security
The trust model proposed by Marsh (1994) is one of the first works which proposed a formal treatment integrating different trust concepts. According to Marsh, major early contributions to understanding trust have come from the areas of sociology, social psychology and philosophy mainly in work carried out by Deutsch, Luhman, Berber and Gambetta. Many attempts have been made to represent trust mathematically and a number of computational trust models, mostly based on Gambetta’s definition have emerged for risk management mechanism in on-line communications. The goal of a computational trust model is to assist users with decision making.
Published in Chapter:
The Sense of Security and Trust
Yuko Murayama (Iwate Prefectural University, Japan), Carl Hauser (Washington State University, USA), Natsuko Hikage (Iwate Prefectural University, Japan), and Basabi Chakraborty (Iwate Prefectural University, Japan)
Copyright: © 2009 |Pages: 10
DOI: 10.4018/978-1-60566-132-2.ch029
Abstract
The sense of security, identified with the Japanese term, Anshin, is identified as an important contributor to emotional trust. This viewpoint suggests that designers should consider the subjective sense of security as well as objective security measures in designing systems and their user interfaces. A survey of users reveals both the personal and the environmental factors contributing to the users’ sense of security when using the Internet. A more encompassing view of Anshin as including safety, reliability, and other non-functional properties of systems may provide additional insights for system design.
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