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What is Service-Dominant Logic

Chapter 21
Handbook of Research on Disruptive Innovation and Digital Transformation in Asia
A perspective that introduces a new way for synthesizing and articulating an alternative view of exchange and value creation in markets.
Published in Chapter:
The Islamic View on Service-Dominant Logic, Service Logic, and Customer-Dominant Logic
Ahmad Rafiki (Universitas Medan Area, Indonesia), Muhammad Dharma Tuah Putra Nasution (Universitas Pembangunan Panca Budi, Indonesia), and Yossie Rossanty (Universitas Pembangunan Panca Budi, Indonesia)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-6477-6.ch021
Abstract
The purpose of this chapter is firstly to explore the differences of the three concepts of service-dominant logic, service logic, and customer dominant logic, and secondly is to see the Islamic view on these three concepts. The authors adopt the content analysis method by reviewing the literature from various sources, and the topic will then be elaborated and discussed thoroughly. A few concepts in Islam such as values in services, excellent services, Islamic work ethics are embedded into the logic. This establishes the fact that the focal point of Islam is to supply excellent services to everyone specifically the customers as well as ensuring that every service is equipped with an added value.
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Chapter 6
E-Learning Ecosystems Through the Co-Creation of Value From Service Ecosystems
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Chapter 13
Engaging Retail Customers Through Service and Systems Marketing: Insights for Community Pharmacy Stores
A mindset for a unified understanding of the market exchange and the nature of organizations, markets and society. Its foundational proposition is that organizations, markets, and society are fundamentally concerned with exchange of service intended as the applications of competences (knowledge and skills) for the benefit of a party ( http://sdlogic.net/ ).
Published in Chapter: Engaging Retail Customers Through Service and Systems Marketing: Insights for Community Pharmacy Stores; From: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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Chapter 11
A New Systems Perspective in Retail Service Marketing
A mindset for a unified understanding of the market exchange and the nature of organizations, markets and society. Its foundational proposition is that organizations, markets, and society are fundamentally concerned with exchange of service intended as the applications of competences (knowledge and skills) for the benefit of a party ( http://sdlogic.net/ ).
Published in Chapter: A New Systems Perspective in Retail Service Marketing; From: Handbook of Research on Retailer-Consumer Relationship Development
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Chapter 26
The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective
A logic that highlights intangibles, know-how, and skills as the key factor during transactions.
Published in Chapter: The Development of Servitization Concept in the Era of Industry 4.0 Through SCM Perspective; From: Handbook of Research on Strategic Fit and Design in Business Ecosystems
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Chapter 9
The Role of Value Co-Creation on Brand Image: A Conceptual Framework for the Market Performance of SMEs in Malaysia
An approach which focuses on the customer’s involvement and communication with the firm in the process chain activities.
Published in Chapter: The Role of Value Co-Creation on Brand Image: A Conceptual Framework for the Market Performance of SMEs in Malaysia; From: Handbook of Research on Small and Medium Enterprises in Developing Countries
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Chapter 14
Service-Learning in Higher Education Marketing Courses: The Use of a Marketing Plan
A paradigm in marketing that focuses on the importance of service to create value. (Vargo, 2020)
Published in Chapter: Service-Learning in Higher Education Marketing Courses: The Use of a Marketing Plan; From: Applications of Service Learning in Higher Education
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Chapter 5
Faculty Response to the Opportunities of the Digital Age: Towards a Service Culture in the Professoriate
The appreciation that all marketplace exchanges (both goods and services) are predicated on the provision of increased utility and ongoing value. The firm, including higher education institutions, recognizes the value of the service that it provides and makes an explicit promise to meet – and perhaps to surpass – the consumer’s anticipations. The service-dominant logic of the firm also ensures that the value promises associated with the exchange are fulfilled.
Published in Chapter: Faculty Response to the Opportunities of the Digital Age: Towards a Service Culture in the Professoriate; From: Handbook of Research on Learning Outcomes and Opportunities in the Digital Age
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