Promotion of services offered by a business to its clients. Services marketing may refers to B2C and B2B services, and it might include services like telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
Published in Chapter:
The Assessment of Cultural Experience through the Measurement of Cross-Cutting Skills: The Giffoni Experience Case Study
Carmen Gallucci (University of Salerno, Italy), Piera Bellelli (University of Salerno, Italy), Giuliana Saccà (University of Sannio, Italy), and Felice Addeo (University of Salerno, Italy)
Copyright: © 2014
|Pages: 30
DOI: 10.4018/978-1-4666-5007-7.ch005
Abstract
The g-local changing process requires new service-based business models which redesign a universe of value crucial to economic success. The chapter aims to verify how this process can be achieved through knowledge-based-cultural activities that enhance people and their capabilities, promoting participation together with knowledge. The Knowledge economy, S-D logic and Experiential Learning represent the theoretical framework for devising a model to assess the impact of cultural experience on learning through the measurement of cross-cutting skills. The model has been applied on a pilot study represented by the Giffoni Experience, a cultural and innovative experiential format known worldwide and tested in two editions (2011, 2012) to assess the impact of the cultural experience in terms of empowerment or self-enhancement through the performance levels achieved in the four cross-cutting skills.