What is Servitization

The transition from goods-dominant logic to service-dominant logic has captured the attention of industries for decades now. Servitization is one of the concepts that enable organizations to make this transition by providing services along with their products and has become an important competitive strategy for organizations to survive in their ecosystems. Thus, in this chapter, the objective is to increase the understanding of servitization concept in the era of Industry 4.0 from supply chain management perspective. The content analysis methodology is used to examine articles that bring together servitization and supply chain management and to find out where servitization stands with regards to Industry 4.0 applications. The findings show Industry 4.0 applications during servitization operations are yet to develop, and accordingly, the chapter concludes with further research directions in relations to servitization and Industry 4.0 applications in the frame of supply chain management.