What is Sharda

The authors highlight that it was the personal spiritual experience of the founders which slowly evolved into an ethical-spiritual social organization. The researchers suggest that ethical social entrepreneurship is the result of an intense yearning on the part of the social entrepreneur to serve and advance the wellbeing of people and the environment around them. These personal values of the social entrepreneurs impel a process of help and resource contribution from like-minded people and institutions which result in the formation of a social organization based on ethical intentions. The study proposes a new subdomain of social entrepreneurship which focuses on the subjective, individual, personal values of the social entrepreneur which result in the formation of the social enterprise. The present study is an attempt to highlight the role of own values in the creation and evolution of a social enterprise. It is an attempt to explore the relationship between ethics and social entrepreneurship with the help of three case studies of social enterprises in South Gujarat, India.