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What is Side-Screen

Chapter 10
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Side-screen is a way of interpreting the contents of the main screen into a social media environment. Audience that use the side-screen get the chance to share their ideas about the program they watch on the social media. This way, they also give feedback about the content they follow and contribute to the story.
Published in Chapter:
Survive in Rating Battles
Ufuk İnal (Ondokuz Mayıs University, Turkey) and Elif Şevik (Ondokuz Mayıs University, Turkey)
Copyright: © 2019 |Pages: 19
DOI: 10.4018/978-1-5225-5357-1.ch010
Abstract
Television has never lost its popularity since the day it entered our life, unlike other mass media. One of the only reasons why television should maintain this feature is that the masses do not give up using it actively. Another thing that should be mentioned together with this is that this vehicle has been able to keep up with the changing media structure. Changing and evolving computer-based information tools and environments force communities to adapt. Media tools along with the communities have also taken their place. In this study, the program named Survivor, which is broadcasted on TV8 channel, will be questioned about the structure created by using transmedative narrative strategies. Supported by two television channels, websites, social media tools, forum sites, and smartphone applications, Survivor will be linked to the audience.
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