What is Similarity Attraction

Leaders with the capacity to motivate others to work committedly toward the leader's goals are characterized as charismatic individuals. Charismatic leaders are strategic and persuasive in their communication, and they convey their vision in a manner that inspires others to join their cause and willingly engage in the leader's change efforts. In the rapidly changing organizational environment of the modern day, charismatic leaders not only capture follower attention but also give them confidence that things can change for the better. Strategic charismatic leadership communication holds the potential to turn the leader's vision into a self-fulfilling prophecy. In this chapter, a conceptual framework for the influence of strategic charismatic leadership communication as a self-fulfilling prophecy of the leader's vision is presented with leader distance and proximity, follower self-efficacy, value congruence, and similarity attraction between leader and followers as influential aspects of this important leader-follower relationship.