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What is Small-Medium-Enterprise (SME)

Chapter 9
Handbook of Research on Small and Medium Enterprises in Developing Countries
A stand-alone firm which has lesser than 150 employees.
Published in Chapter:
The Role of Value Co-Creation on Brand Image: A Conceptual Framework for the Market Performance of SMEs in Malaysia
Pravina Jayapal (Universiti Sains Malaysia, Malaysia) and Azizah Omar (Universiti Sains Malaysia, Malaysia)
Copyright: © 2017 |Pages: 23
DOI: 10.4018/978-1-5225-2165-5.ch009
Abstract
The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.
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