What is Public Sentiments

The opinion of others significantly influences our decision-making process about any product or service. The positive or negative opinions of prospective clients or customers may promote or demote the profit margin of any business activities. Therefore, analyzing the public sentiment is important for many applications such as firms trying to find out the response of their products in the market, predicting political elections, and predicting socioeconomic phenomena such as stock exchange, sale of products, etc. With the emergence of Web 2.0 services, a wide range of online platforms including micro-blogging, social networking, and many other review platforms are available. The automated process for public sentiment analysis from a large amount of social data present on the web helps to improve customer satisfaction. This chapter discusses the process of sentiment analysis of prospective buyers of mega online sales using their posted tweets about the big billions day sale.