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What is SMOT

Handbook of Research on Increasing the Competitiveness of SMEs
Acronym of Second Moment of Truth, mainly used in digital marketing, when customers are transformed into competent prescribers of the good or product for others to buy.
Published in Chapter:
4-Helix Entrepreneurial Ecosystems Applied to KIBS: A Development Strategy for MSMEs
Jose Manuel Saiz-Alvarez (Tecnologico de Monterrey, Mexico)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-5225-9425-3.ch012
Abstract
This chapter studies how 4-helix entrepreneurial ecosystems determine KIBS (Knowledge Intensive Business Services) mainly created by second- and third-generation family firms, and how their family and non-family members influence future entrepreneurs. The answers of 535 full-time students ages 18-24 years old, randomly distributed between men and women, were analyzed. Findings of this chapter are: a) Mothers have the highest impact (39.4%) on their children's decision making compared to fathers (22.4%); b) Professors have the least impact (3.8%); c) Franchises is a good option for business to grow; d) Firms using 3-F (family, friends, and self-financing) strategies and treasury stock operations have a better chance of growing.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Prospective Students' ZMOT in ICT-Based International Universities: An Application to a Mexican HEI
Acronym of second moment of truth, and applied to HEIs, this concept is being determined primarily by the post-service experience, reputation, and alumni. When the university has a good SMOT, future enrollment accelerates.
Full Text Chapter Download: US $37.50 Add to Cart
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