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What is SMS

Encyclopedia of E-Business Development and Management in the Global Economy
short messaging service; mobile messages that are limited to 160 characters (including spaces).
Published in Chapter:
Mobile Communications / Mobile Marketing
Suzanne Altobello Nasco (Southern Illinois University Carbondale, USA)
DOI: 10.4018/978-1-61520-611-7.ch075
Abstract
Mobile communications have become so widespread around the world that they are now ubiquitous, mostly due to the widespread availability, adoption, and affordability of mobile technologies. Today, there are almost 5 billion mobile phone subscriptions worldwide. Wireless services have grown at an annual rate of over 20% per annum over the past 8 years and mobile penetration has more than doubled every 4 years. Mobile penetration is now at over 60% worldwide (based on number of mobile subscriptions, not people); this growth is driven mostly by the Brazil, Russia, India, and China (BRIC) economies (Acharya, 2008). China is the largest wireless market, with over 600 million subscribers for mobile services. Reports by the mobile industry’s trade association, Cellular Telecommunications and Internet Association (CTIA), state that the U.S. mobile phone market accounted for over 276 million wireless subscriptions in June 2009 and over 89% of the U.S. population has at least one wireless phone subscription (CTIA, 2009). As of early 2009, worldwide, there are over 1 billion more mobile phones than there are computers (Mandel, 2008).
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Short for “Short Message Service” or “text messaging.” Service available on mobile phones provided by a telecommunications company for transmitting very short text messages.
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The text messaging service component of a phone, the Web, or mobile communication system.
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Simple message systems is a method of sending text using a mobile device such as mobile phone.
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Designing Text Message Learning to More Equitably Reach Students Wherever They Go: UNICEF SMS Lessons for Venezuelan Migrants/Refugees
Also known as a text message delivered to a mobile phone that does not require Internet connectivity; different from MMS which is a text message that also includes images such as a picture or video whereas an SMS only includes text.
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Spelling Practices in Text Messaging
This acronym stands for Short Messaging Service. It exists on GSM and enables GSM users to send short written messages to other mobile users. The characters used are not usually more than 160 and the implication of this limitation is that SMS users often resort to the use of shortening devices such as abbreviation, clipping, phonetic spelling and so on.
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