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What is Sociability and User Experience

Chapter 134
Encyclopedia of Information Science and Technology, Third Edition
The extent to which a computer-supported interactive environment is able to facilitate social interactions, and in turn, leads to wider group and user benefits.
Published in Chapter:
Social User Experience for Effective Mobile Advertising
Stavros Asimakopoulos (Lancaster University Management School, UK), Frank Spillers (Experience Dynamics, USA), George Boretos (Global Forecasting Solutions, UK), and Zhengjie Liu (Dalian Maritime University, China)
Copyright: © 2015 |Pages: 10
DOI: 10.4018/978-1-4666-5888-2.ch134
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