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What is Social Anthropology

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age
The comparative study of the ways in which people live in different social and cultural settings across the globe.
Published in Chapter:
How to Read Cultural Literacy Globally in Digital Age
Can Ceylan (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-1534-1.ch016
Abstract
Cultural literacy is what one should need to know to be able to understand, join, and participate properly in a certain culture. This may work temporarily for a short-time contact with a culture against some fatal failures. However, cultural literacy is also what one should and maybe must know not to fall into the blindness of ethnocentrism. Since this blindness is inevitable in any place and any period of time, we, as the people of contemporary times, should be aware of the function of cultural literacy. The function of cultural literacy is based on cultural relativity, which seems to be disappearing under globalization and cultural imperialism.
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