What is Influencer

A person, “social media celebrity,” is accepted as an opinion leader for some groups sharing the same interests.

An influencer can be an internet phenomenon, youtuber or Instagram vowel. Influencers are the social media equivalent of “word of mouth” in marketing.

Having a large audience of followers on a social media channel, the power to influence their purchasing decisions due to their expertise, knowledge, location or relationship with their audience are called Influencer.

An influencer or influential is an individual who is able to exert a high level of influence on the process of adoption of new products by other customers through digital media. The influencers’ influence power is produced thanks to their familiarity, interest and knowledge about specific product categories and their participative behavior as an active member of the community.

Influencers unlike Vlogger or Youtuber, produces content and reaches a wide audience. Influencer is the person who can change and affect the behavior of people in new media.

Influencer is an individual who may have huge fan following ad can influence the purchasing decisions and/or opinions of others due to their knowledge, authority, position, or relationship with their audience, especially on social media platforms.

People who potentially have the power to convince others to stay or switch to other brand.

2.0 opinion leaders.

A relatable, Internet-popular microcelebrity who sponsors products with the intent of influencing fan followers’ buying habits.

a person who has the power to influence followers by showing or recommending products on his/her social media accounts.

An individual has influence over other people’s opinions and decision related to consumption.

A person on social media who tries to influences the people to specific consumption habits, life-style, etc.

Person who influences, leads, inspires, and guides people against a specific situation.

An influencer who built a large network of followers, which as a third parties that shape or change consumers' purchasing behavior.

It is a person that uses social networks to give an opinion and who is considered by a sector of the population as a reference to follow.

Opinion leader for the target audience on new media platforms.

A person who utilizes their online presence and credibility within a particular niche or industry to persuade and shape the opinions, choices, or actions of their audience, often in the context of marketing and promotion.

An influencer is an individual who can affect a specific target group's opinions, behaviours, and purchasing decisions. They typically have a significant following on social media platforms and are known for their expertise, charisma, or unique approach.

An individual that influences consumers’ purchasing decisions through his/her social media accounts.

A microcelebrity, or individual who has amassed a large following online.

A person who can persuade potential customers to buy a product or service by promoting or recommending it on social media.

Someone who affects or changes the way that other people behave, forexample through their use of social media.

New social media people, having huge followers, with the ability to influence potential consumersof by promoting or recommending the items on social media.

Individuals who share their opinions and thoughts about a brand or product with their followers through social media platforms.

It refers to a person or social media phenomenon who has the ability or power to effect (influence) and shape the thoughts, behaviors, and habits of their followers.

Individual who has established credibility and a significant following in a specific niche or industry, often on social media platforms.

Person who has a large number of followers on social networks and whose opinion is relevant to them. There are specialized influencers in various fields such as fashion, food, sports, etc. They usually become role models for their fans.

A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

An individual who has the influence to affect buying decisions of others because of his/her (perceived or real) position, authority, knowledge or relationship. In end consumers’ settings, members of a peer group or a reference group might act as influencers, whilst in organizational settings, internal employees and external consultants could act as influencers.

Someone who affects or changes the way that other people behave.

An influencer is a user on social media who has access to a large audience, is mentioned by others and whose ’s posts are re-posted so that can persuade others by virtue of their authenticity and reach.

People who potentially have the power to convince others to stay or switch to other brand.