Theory which coined by Festinger (1954) AU62: The in-text citation "Festinger (1954)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , asserts that there is a drive within individuals to look to outside images in order to evaluate their opinions and abilities. According to Festinger’s Social Comparison Theory (1954) AU63: The in-text citation "Comparison Theory (1954)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , when objective and non-social criteria for evaluation has not available, individuals tend to evaluate their abilities and opinions by comparing themselves with others. Social comparison motives are self-improvement, self-enhancement, self-evaluation, and self-destruction which are activated with different aims, but motives are not matched with specific aims by individuals who want to achieve inner peace or positive feeling.
Published in Chapter:
Social Media
Musa Şanal (Faculty of Economics and Administrative Sciences, Department of Business, Cukurova University, Turkey), Murat Öztürk (Faculty of Economics and Administrative Sciences, Department of Business, Hakkari University, Turkey), and Buse Ertan (Faculty of Economics and Administrative Sciences, Department of Business, Cukurova University, Turkey)
Copyright: © 2022
|Pages: 21
DOI: 10.4018/978-1-6684-3380-5.ch010
Abstract
In this review, giving short information about the definition and historical development of social media has been aimed, but the primary focus of this review has been emphasizing salient studies about social media. Social media is not just a tool for organizing, socializing, entertaining, or building community; it has become a part of our lives today. It also has significant effects on psychology, firm profits, community health, and so on.