Set of activities related no only to the transaction but related to the motivations that lead people to consume a specific brand.
Published in Chapter:
Impacts of Social Media on Business Value and Performance
Valentina Della Corte (University Federico II of Naples, Italy), Krishnan Umachandran (NELCAST, India), Fabiana Sepe (Federico II University of Naples, Italy), Giuliana Nevola (Federico II University of Naples, Italy), and Amuthalakshmi Periasamy (Madras School of Social Work, India)
Copyright: © 2020
|Pages: 20
DOI: 10.4018/978-1-7998-1947-9.ch006
Abstract
The aim of this chapter is to study the main impacts of social media on business value and performance. ICT can be a resource in resource-based perspective, becoming itself a possible source of competitive advantage (in terms of performance and value creation). A proactively tailored organization strategy can drive the people, processes, and systems, harmoniously pulling all the stakeholders in unison. Social media can bring in the commitment of the workforce and ensure involved, flexible, innovative working practices, improving the quality of work. When properly used, they can build organizations to more flexible structures, sharing services, competitiveness and interdependencies. The business processes can be harmonized by standard operating procedures, automated systems of agreed quality, prime up the competency development and facilitate clear career paths. Refining suppleness to work in tune to market demands and supplementing employee satisfaction can foster the development of individual accountability leading to leadership evolution.