×
10% Discount on All E-Books through IGI Global’s Online Bookstore Extended
(10% discount on all e-books cannot be combined with most offers. Discount is valid on purchases made directly through IGI Global Online Bookstore (
www.igi-global.com
)
and may not be utilized by booksellers and distributors. Offer does not apply to e-Collections and exclusions of select titles may apply. Offer expires June 30, 2022.)
Browse Titles
Login/Create Account
Language:
English
US
China
Cart
0
All Products
All Products
Books
Journals
Videos
Book Chapters
Journal Articles
Video Lessons
Teaching Cases
Special Offers
10% Discount on All E-Books through IGI Global’s Online Bookstore
With the continued paper shortages and supply chain issues, we have been informed by our partners that there will be substantial delays in printing and shipping publications, especially as we approach the holiday season. To help incentive the electronic format and streamline access to the latest research, we are offering a 10% discount on all our e-books through IGI Global’s Online Bookstore. Hosted on the InfoSci
®
platform, these titles feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
Browse Titles
IGI Global to Convert an Additional 30 Journals to Full Gold Open Access for the 2022 Volume Year
IGI Global is to convert an additional 30 journals to full gold open access (OA) for their 2022 volume year, which will expand their OA collection to contain 60 gold open access and one (1) platinum open access journal.
Learn More
All IGI Global Scholarly Journals Shift to "Digital Preferred" Format
In response to the overwhelming demand for electronic content coupled with the mission to decrease the overall environmental impacts of print production and distribution, all IGI Global journals will shift into a digital preferred model for the 2022 volume year. Under this model, journals will become primarily available under electronic format and articles will be immediately available upon acceptance. Print subscriptions and print + electronic subscriptions will still be available, but for the print version, all articles that are published during the volume year will become available at the end of the year in a single (1) printed volume.
Learn More
IGI Global’s New DEI e-Book Collection
Acquire Over 320+ E-Books on Diversity, Equity, and Inclusivity from a publisher that has been dedicated to DEI since its inception over 30 years ago. Now, benefit from a collection of all of our DEI e-Books at a 90% Discount.
Learn More
Offering a
5% Pre-Publication Discount
on
All Reference Books Ordered Through IGI Global’s Online Bookstore*
To support customers with accessing the latest research, IGI Global is offering a 5% pre-publication discount on all hardcover, softcover, e-books, and hardcover + e-books titles.
*5% discount offer is eligible on hardcover, softcover, e-books, and hardcover + e-books titles and is automatically applied directly to the shopping cart. Discount offer only valid on purchases made directly through IGI Global’s Online Bookstore and offer expires 30 days after the publication’s release. This automatic discount is not intended for use by book distributors or wholesalers.
Browse Titles
Books
Books
Open Access Books
OnDemand Book Chapters
Journals
Journals
Open Access Journals
OnDemand Journal Articles
e-Collections
e-Collections
Transformative Open Access (Read & Publish)
Open Access
Publish
with Us
Resources
Librarians
e-Collections
Book Title List
Journal Title List
Video Title List
Library Collection Development Service
Browse Forthcoming Books
Consortia Partnerships
Library and Publisher Collaborations
Product Distributors
Catalogs
Open Access Initiative
Instructors
Course Adoption
Teaching Cases
K-12 Online Learning Collection
Researchers
Browse Books
Browse Journals
Browse Forthcoming Books
Search Open Access Content
OnDemand Downloads
Webinars
Authors and Editors
eEditorial Discovery
®
System
Peer Review Process
Ethics and Malpractice
COPE Membership
Fair Use Policy
Open Access Publishing
Author Services
FAQ
Distributors
Distributor Resources
Book Distributors
Journal Subscription Agencies
E-Resource Partners
Browse Forthcoming Books
Catalogs
About Us
Newsroom
What is Social Marketing
1.
Adoption of
marketing
strategies and tools to create programs designed to change beliefs and influence changing behaviors of a given target audience.
Learn more in: Rising Against LGBT Taboos Through Communication and Social Marketing Strategies: Using Web TV Series to Challenge Discriminatory Behavior
2.
Social marketing
is the Combination of the concepts of commercial
marketing
and the
social
sciences. This is one of the cost-effective and most sustainable idea to influence an individual’s behavior.
Learn more in: Social Media and Social Entrepreneurship
3.
A program approach to behavior change that draws upon knowledge from commercial
marketing
and
social
science.
Learn more in: Social Marketing in Healthcare
4.
An activity that aims at behavioural change for the broader
social
good.
Learn more in: Taxing Meat and Animal Food Products
5.
Making the role of
marketing
beneficial to
social
goals and better
social
outcomes.
Learn more in: Flexitarianism and Social Marketing: Reflections on Eating Meat in Moderation
6.
Is the project, the implementation and control of programs designed to influence the acceptability of
social
ideas, involving planning considerations, pricing, communication and product distribution and market research. It’s an informed
marketing
principle that advocates that a company should make its
marketing
decisions considering the needs of consumers, the needs of the company itself, the interests of consumers in the long term and the interests of society in the long run.
Learn more in: Green Marketing
7.
The use of commercial
marketing
approaches to guide people towards adopting a new attitude, value and subsequently behavior in order to find a solution to a
social
issue at the level of the individual or society; it is
marketing
for the greater good.
Learn more in: The Psychology of Meat Consumption
8.
Is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.
Social marketing
aims to develop and integrate
marketing
concepts with other approaches to, in turn, influence behaviors that benefit individuals and communities for the greater
social
good.
Learn more in: Social Advertisements and Recall
9.
It is the application of the tools and concepts of commercial
marketing
to
social
, health and educational problems.
Learn more in: Green Consumer Behavior and Its Implications on Brand Marketing Strategy
10.
Marketing
which aims at inducing a behavioral change and maintaining such behavior for the greater
social
good, including benefits for the individual and society as a whole.
Learn more in: Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives
11.
Approach to
marketing
that describes the change in orientation from commercial interest to
social
good.
Learn more in: Evolution and Future of the Marketing and Sustainability Linkage: Towards a Civil Marketing Approach
12.
Social marketing
is the broadened concept of
marketing
including the tools and techniques such as segmentation, target
marketing
and positioning strategies to non-business issues as diverse as
social
goods like education and
social
causes.
Learn more in: Social Enterprise Marketing Communication
13.
Is the application of the tools and concepts of commercial
marketing
to
social
, health and educational problems.
Learn more in: Social Concerns in Advertising: The Motives Behind the Indifference Towards Sexism Displayed in Advertising During the Purchase Decision
14.
Marketing
approach to promote desired behaviors in issues essential for
social
well-being.
Learn more in: Promoting Healthy Lifestyle for Sustainable Development
15.
Is the application of the tools and concepts of commercial
marketing
to
social
, health and educational problems.
Learn more in: Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids
16.
Social marketing
is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial
marketing
and the
social
sciences,
social marketing
is a proven tool for influencing behaviour in a sustainable and cost-effective way.
Learn more in: Communication and Marketing in the Fight Against Racism in the Sports Context: A Theoretical Reflection on European Football
17.
Is a
marketing
concept which seeks to influence behaviors not to benefit the company, but to benefit the society in general.
Learn more in: Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?
18.
Marketing
which aims at inducing a behavioral change and maintaining such behavior for the greater
social
good, including benefits for the individual and society as a whole.
Learn more in: Soybeans Consumption and Production in China: Sustainability Perspective
Find more terms and definitions using our
Dictionary Search
.
Social Marketing
appears in:
Handbook of Research on Communication Strategies...
Search inside this book for more research materials.
Recommend to a Librarian
Recommend to a Colleague
Looking for research materials? Search our database for more
Social Marketing
downloadable research papers.
InfoSci-OnDemand
Download Premium Research Papers
Full text search our database of 167,400 titles for
Social Marketing
to find related research papers.
Learn More About Social Marketing in These Related Titles
Critical Perspectives on Social Justice in S...
Social Sciences & Humanities
Copyright 2021. 355 pages.
There is very little discussion of socially just a...
In Stock
$37.50 Individual Chapters
Handbook of Research on Clinical Application...
Medicine & Healthcare
Copyright 2020. 1356 pages.
In the past, individuals in the dentistry field ha...
In Stock
$37.50 Individual Chapters
Theory and Practice of Business Intelligence...
Medicine & Healthcare
Copyright 2020. 322 pages.
Business intelligence supports managers in enterpr...
In Stock
$37.50 Individual Chapters
Handbook of Research on the Global Impacts a...
Media & Communications
Copyright 2020. 539 pages.
The world is witnessing a media revolution similar...
In Stock
$37.50 Individual Chapters
Police Psychology and Its Growing Impact on...
Social Sciences & Humanities
Copyright 2017. 345 pages.
Police psychology has become an integral part of p...
In Stock
$37.50 Individual Chapters
Handbook of Research on Computerized Occlusa...
Medicine & Healthcare
Copyright 2015. 973 pages.
Modern medicine is changing drastically as new tec...
In Stock
$37.50 Individual Chapters
Modern Societal Impacts of the Model Minorit...
Social Sciences & Humanities
Copyright 2015. 403 pages.
The model minority stereotype is a form of racism...
In Stock
$37.50 Individual Chapters
Educational, Psychological, and Behavioral C...
Media & Communications
Copyright 2014. 465 pages.
Online communities continue to evolve as more peop...
In Stock
$37.50 Individual Chapters
Integrated Operations in the Oil and Gas Ind...
Business & Management
Copyright 2013. 457 pages.
The predicted “ICT revolution” has gained increasi...
In Stock
$37.50 Individual Chapters
Electronic Enterprise: Strategy and Architec...
Business & Management
Copyright 2003. 384 pages.
Enterprise evolution (or electronic enterprise) is...
In Stock
$37.50 Individual Chapters