What is Social Marketing

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Adoption of marketing strategies and tools to create programs designed to change beliefs and influence changing behaviors of a given target audience. Learn more in: Rising Against LGBT Taboos Through Communication and Social Marketing Strategies: Using Web TV Series to Challenge Discriminatory Behavior

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Social marketing is the Combination of the concepts of commercial marketing and the social sciences. This is one of the cost-effective and most sustainable idea to influence an individual’s behavior. Learn more in: Social Media and Social Entrepreneurship

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A program approach to behavior change that draws upon knowledge from commercial marketing and social science. Learn more in: Social Marketing in Healthcare

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An activity that aims at behavioural change for the broader social good. Learn more in: Taxing Meat and Animal Food Products

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Making the role of marketing beneficial to social goals and better social outcomes. Learn more in: Flexitarianism and Social Marketing: Reflections on Eating Meat in Moderation

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Is the project, the implementation and control of programs designed to influence the acceptability of social ideas, involving planning considerations, pricing, communication and product distribution and market research. It’s an informed marketing principle that advocates that a company should make its marketing decisions considering the needs of consumers, the needs of the company itself, the interests of consumers in the long term and the interests of society in the long run. Learn more in: Green Marketing

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The use of commercial marketing approaches to guide people towards adopting a new attitude, value and subsequently behavior in order to find a solution to a social issue at the level of the individual or society; it is marketing for the greater good. Learn more in: The Psychology of Meat Consumption

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Is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. Social marketing aims to develop and integrate marketing concepts with other approaches to, in turn, influence behaviors that benefit individuals and communities for the greater social good. Learn more in: Social Advertisements and Recall

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It is the application of the tools and concepts of commercial marketing to social, health and educational problems. Learn more in: Green Consumer Behavior and Its Implications on Brand Marketing Strategy

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Marketing which aims at inducing a behavioral change and maintaining such behavior for the greater social good, including benefits for the individual and society as a whole. Learn more in: Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives

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Approach to marketing that describes the change in orientation from commercial interest to social good. Learn more in: Evolution and Future of the Marketing and Sustainability Linkage: Towards a Civil Marketing Approach

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Social marketing is the broadened concept of marketing including the tools and techniques such as segmentation, target marketing and positioning strategies to non-business issues as diverse as social goods like education and social causes. Learn more in: Social Enterprise Marketing Communication

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Is the application of the tools and concepts of commercial marketing to social, health and educational problems. Learn more in: Social Concerns in Advertising: The Motives Behind the Indifference Towards Sexism Displayed in Advertising During the Purchase Decision

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Marketing approach to promote desired behaviors in issues essential for social well-being. Learn more in: Promoting Healthy Lifestyle for Sustainable Development

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Is the application of the tools and concepts of commercial marketing to social, health and educational problems. Learn more in: Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids

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Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. Learn more in: Communication and Marketing in the Fight Against Racism in the Sports Context: A Theoretical Reflection on European Football

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Is a marketing concept which seeks to influence behaviors not to benefit the company, but to benefit the society in general. Learn more in: Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?

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Marketing which aims at inducing a behavioral change and maintaining such behavior for the greater social good, including benefits for the individual and society as a whole. Learn more in: Soybeans Consumption and Production in China: Sustainability Perspective