Coordinates media activities and provides the overall guidance for community managers to follow. Note: This role can be shared with the Social Media Specialist/Manager/Analyst, if time permits.
Published in Chapter:
Leveraging New Media as Social Capital for Diversity Officers: How Equity, Diversity, and Inclusion Professionals Can Use Social Media to Foster Equality
Kindra Cotton (SSS for Success: Simplified Social Media Solutions, USA), Denise O'Neil Green (Ryerson University, Canada), Sarah Alice Beckman (Ryerson University, Canada), Ali Hussain (Ryerson University, Canada), Angelo Robb (Ryerson University, Canada), and Matthew D. Green (Ryerson University, Canada)
Copyright: © 2016
|Pages: 29
DOI: 10.4018/978-1-5225-0047-6.ch006
Abstract
Technology has fundamentally changed our lives by bringing us closer together and connecting us in ways that make the world seem smaller. As higher education diversity professionals step into the foray of social marketing and continue to enhance their presence, it becomes even more important that they understand how to leverage important messages of equity, diversity, and inclusion in ways that promote an inclusive society and foster global equality. In order to carry out effective social media campaigns surrounding EDI issues, it is necessary to foster activity online and offline. This chapter is a guide for EDI professionals on how to use social media to foster equality. It includes a discussion on the Internet and the evolution of social media, review of new media technologies alongside emerging trends, and highlights why social marketing messages are important for diversity professionals. It also proposes a framework for understanding social media marketing, by providing tips, recommendations, and examples showcasing how to use social media to advance social justice.