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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Social Media Management

Chapter 146

Encyclopedia of E-Commerce Development, Implementation, and Management

The organization of actions and strategies developed in order to coordinate social media activities.

Published in Chapter:

The Influence of Social Media Management on Firms' Competitiveness

Elisa Arrigo (University of Milan-Bicocca, Italy)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 11

DOI: 10.4018/978-1-4666-9787-4.ch146

Full Text Chapter Download: US $37.50 Add to Cart

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