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What is Social Media Manager

Chapter 9
Handbook of Research on Cyberbullying and Online Harassment in the Workplace
The person or persons who post content to organizations’ social media accounts.
Published in Chapter:
Workplace Cyberbullying and Online Harassment as an Organizational Threat: Exploring the Negative Organizational Outcomes
Rhiannon B. Kallis (The University of Akron, USA) and Andrea L. Meluch (The University of Akron, USA)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-4912-4.ch009
Abstract
With the continued growth of social media use and the development of online communication, organizations now face the challenge of maintaining a healthy working environment offline and online. Cyberbullying, online harassment, and inappropriate online content posted by employees, CEOs, social media managers, and other users can all lead to organization crises. This chapter defines types of harmful online communication, such as cyberbullying, trolling, and online harassment; explores online harassment through the lens of situational crisis communication theory; provides case studies of employees, CEOs, social media managers, and other users who engaged in inappropriate online behavior; and offers solutions and recommendations for organizational response and employee social media training.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 6
Leveraging New Media as Social Capital for Diversity Officers: How Equity, Diversity, and Inclusion Professionals Can Use Social Media to Foster Equality
Manages the tactical execution of the Social Media Marketing Plan and gives direction to the Social Media Coordinator to help inform the work to be carried out by Community Managers.
Published in Chapter: Leveraging New Media as Social Capital for Diversity Officers: How Equity, Diversity, and Inclusion Professionals Can Use Social Media to Foster Equality; From: Handbook of Research on Race, Gender, and the Fight for Equality
Full Text Chapter Download: US $37.50 Add to Cart
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