Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Social Media Platform

Strategic Marketing for Social Enterprises in Developing Nations
Technology which allows the sharing and interaction of users who form an online community.
Published in Chapter:
Social Enterprise Digital Marketing
Langelihle Khayalethu Nxumalo (University of KwaZulu-Natal, South Africa) and Nigel Chiweshe (University of KwaZulu-Natal, South Africa)
Copyright: © 2019 |Pages: 28
DOI: 10.4018/978-1-5225-7859-8.ch005
A social enterprise needs to determine about how social media fits into the digital architecture of the enterprise and how social media transforms the social enterprise. Through effective use of social media, companies have captured substantial efficiencies in customer care with reductions in handling time and cost per case of more than 30%. Enterprises have been able to increase their participation in collaboration by more than 200% and increased revenue by more than 100% through social business strategy implementation. These enterprises have been able to attain this by building and implementing a digital social collaboration platform in less than three months.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Role of Media Agencies to Implement Social Customer Relationship Management Among Malaysian Organisations
Online platforms like Twitter, Instagram, Facebook, Pinterest, Snapchat, YouTube, Tumblr, where any one can share their views.
Full Text Chapter Download: US $37.50 Add to Cart
Investigating the Dynamics of Trust in Social Capital on Social Media Platforms
A social media platform refers to an online digital service or website that enables users to create, share, and interact with content and connect with other users. It provides a virtual space for individuals, organizations, and communities to communicate, collaborate, and engage with one another.
Full Text Chapter Download: US $37.50 Add to Cart
What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball's Final Four Event
A web-based technology that enables the development, deployment, and management of social media solutions and services. It provides the ability to create social media websites and services with complete social media network functionality.
Full Text Chapter Download: US $37.50 Add to Cart
Approaches for Addressing Student Barriers to Collaborative Learning Success
A highly interactive tool using web-based and mobile technologies that provides individuals, communities, and organizations the means to share, co-create, discuss, promote, and modify user-generated content posted online.
Full Text Chapter Download: US $37.50 Add to Cart
Social Media Analytics: Opportunities and Challenges for Cultural Tourism Destinations
Platforms that are built on the foundation of Web 2.0 technologies, which enables interaction and publishing of user-generated content.
Full Text Chapter Download: US $37.50 Add to Cart
Social Media as Mirror of Society
A software that helps brands engage their consumers across social media networks like Facebook.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR