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What is Social Network Balancing

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Balancing a social network aims at neutralizing issues to facilitate the flow of knowledge within the network.
Published in Chapter:
The Analysis and Balancing of Scientific Social Networks in Cancer Control
Rafael Studart Monclar (Universidade Federal do Rio de Janeiro, Brazil), Jonice de Oliveira (Universidade Federal do Rio de Janeiro, Brazil), Fabrício Firmino de Faria (Universidade Federal do Rio de Janeiro, Brazil), Lucas Vargas Freitas Ventura (Universidade Federal do Rio de Janeiro, Brazil), Jano Moreira de Souza (Universidade Federal do Rio de Janeiro, Brazil), and Maria Luiza Machado Campos (Universidade Federal do Rio de Janeiro, Brazil)
DOI: 10.4018/978-1-61350-168-9.ch048
Abstract
Considering the importance of cancer control in contemporary society, the INCT (National Institute of Science and Technology) for Cancer Control was established in 2008 as a national body under the Ministry of Health of Brazil. However, given its importance and considering a possible dispersion and the peculiar behavior of the academic environment, a series of analyses, as well as balancing, was conducted in the social networks that represent this INCT in particular. We will see not only a history of Social Networks, but also their application, importance, and peculiarities in the medical context. Further details will be shown in the project proposal BRINCA, its architecture, and the current state of our research.
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