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What is Social Networking Elements

Encyclopedia of E-Business Development and Management in the Global Economy
Web 2.0 applications embedded in web sites that enable users to uniquely identify and form connections with one another.
Published in Chapter:
The Web 2.0 Trend: Implications for the Modern Business
Michael Dinger (Clemson University, USA) and Varun Grover (Clemson University, USA)
DOI: 10.4018/978-1-61520-611-7.ch117
Abstract
This article introduces and describes the use of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to many current generation internet technologies that are characterized by rich media, a dynamic nature, social networking elements and distributed contributions. The chapter presents three major Web 2.0 archetypes: blogs, wikis and social networking sites. It concludes with a value-oriented framework designed to guide firms in the development of Web 2.0 initiatives.
Full Text Chapter Download: US $37.50 Add to Cart
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Revisiting Web 2.0
Web 2.0 applications embedded in web sites that enable users to uniquely identify and form connections with one another.
Full Text Chapter Download: US $37.50 Add to Cart
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