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What is Social Networking/Marketing

Chapter 30
Handbook of Research on Workforce Diversity in a Global Society: Technologies and Concepts
Social networking sites are Internet-based services that allow users to create public or semi-public profiles that connect them to other users (Boyd and Ellison, 2008)
Published in Chapter:
Leveraging Workforce Diversity: Utilizing Technology
Aileen G. Zaballero (Pennsylvania State University, USA), Tutaleni I. Asino (Pennsylvania State University, USA), and Jessica Briskin (Pennsylvania State University, USA)
Copyright: © 2012 |Pages: 15
DOI: 10.4018/978-1-4666-1812-1.ch030
Abstract
This chapter connects technology and diversity and argues that technology can be leveraged to contribute to the diversification of a workforce. The authors discuss the changing global economy as it pertains to the diminution of labor market boundaries and diversified consumers, as well as current trends in technology usage and innovation as a means to accomplishing organizational goals. In addition, the authors analyze organizational learning and organizational performance, regarding the use of technology as a tool to overcome the challenges of a diverse workforce.
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