What is social networking sites

This study aims to identify the competencies and skills possessed by the job seekers to secure jobs in the field of business administration, analyses the impact of soft skills, technical skills, and social networking sites on their employment using predictive analytical tool and proposes skill gap employability model to streamline recruitment process. Primary data of 172 samples were obtained from the UAE residents using simple random sampling. The employability skills are extracted from the secondary sources like job search portals. The regression analysis reveals that soft skills have significant impact on employment and the results state that it is statistically significant at 5% level. The author derives the skill gap employability model to bridge the skill gap to ensure job demand meets the supply of right candidates. This research provides insights to the business administration professionals who are searching for employment in the areas of human resources, finance, accounting, marketing, sales, operations, logistics, supply chain management, and business analytics in UAE.