What is Social web/software

Parallel to the consumer social web, a myriad of companies are adopting social software either for internal or external collaboration with suppliers and customers. This article provides key stylized facts around the adoption, use and success of social software, a phenomenon dubbed “enterprise 2.0”. We observe that social software usage within companies is heavily concentrated with a long tail companies claiming limited business use and success. The head of “enterprise 2.0” distribution, composed of a small hub of high performing companies, is to be found in some sectors like high-tech, but more crucially, the success is driven by debottlenecking of organizational barriers to fully exploit “enterprise 2.0” for improved economic performance.