What is SOR (Stimulus-Organism-Response)

This study takes on a course of “phenomenon before theory” approach. For that purpose, firstly, the phenomenon regarding knowledge transfer barriers is developed, and then it is confirmed through expert suggestions. Knowledge transfer theories from project management literature are then applied and systematically reviewed against observed phenomenon to obtain the desired solutions. The systematic review of knowledge transfer theories is conducted through content analysis. The observed gaps are then filled with pluralism with components of required theories. The findings were that the discussed theories are not fully mitigating the knowledge transfer hitches. The most important factor for competence development is effective learning during the knowledge transfer activities which has not been addressed by the knowledge transfer theories. The chapter proposes a “Pluralistic Learning Theory for Project Knowledge Transfer” as a practical solution for all sorts of business tourism activities to transfer knowledge effectively.