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What is Spatial Computing

Chapter 19
Handbook of Research on the Global Impacts and Roles of Immersive Media
Is the blend of technologies that use the space around humans as a medium, blurring the lines between physical and digital worlds. Either digital augmentation is superimposed over the physical world, or a virtual one that completely immerses the viewer in an alternate version of one is possible. These technologies “see” the physical world, map to it, understand and interpret it, and/or create alternate realities for us to experience.
Published in Chapter:
Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion
Linda Ricci (Decahedralist Consulting, USA)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-2433-6.ch019
Abstract
This chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near- and longer-term future. Weaving multiple use cases and examples throughout, the author discusses the next phase of experiential marketing: how immersive branding will develop as spatial computing becomes more mainstream, and how brands can start thinking about how they can leverage the technology. The author examines the rise of virtual influencers, how they will affect social media marketing—and how artificial intelligence will ultimately enable true one-to-one interaction with customers through virtual avatars. Finally, the author discusses risks, rules, and recommendations for how to successfully proceed as a brand curious about how to best harness the technologies.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 11
Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews
Is a technology that blends the physical and digital worlds by creating interactive and immersive experiences in three-dimensional space. It involves the use of various technologies like augmented reality (AR) and virtual reality (VR) to merge virtual objects or information with the real-world environment.
Published in Chapter: Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews; From: Management and Marketing for Improved Retail Competitiveness and Performance
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Pedagogical Considerations for Successful Implementation of Virtual Reality in the Language Classroom
Any modes of computer interaction that involve use of the physical space around the user, whether supplanting the space via virtual reality, or altering it via augmented reality.
Published in Chapter: Pedagogical Considerations for Successful Implementation of Virtual Reality in the Language Classroom; From: New Technological Applications for Foreign and Second Language Learning and Teaching
Full Text Chapter Download: US $37.50 Add to Cart
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