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What is Spin Doctoring

Chapter 21
Handbook of Research on New Media Applications in Public Relations and Advertising
Spin doctoring is a trendy terms in political communication, which has mostly used in public relations studies. Spin doctoring refers to forms of propaganda in order to provide election campaigning in the name of persuasion. Spin doctoring favors the public opinion persuasiveness on political figure.
Published in Chapter:
Political Marketing and New Media Election Campaigning: The Application of North Cyprus 2018 General Elections
Dilan Ciftci (Department of Journalism, Faculty of Communication, Near East University, Cyprus)
Copyright: © 2021 |Pages: 25
DOI: 10.4018/978-1-7998-3201-0.ch021
Abstract
This study advances the findings that political party social media adaptation and social media attention have contributed to the election campaigning in North Cyprus. The 2018 general election success could be understood by looking deeply into the social media attention of political parties and electorates. While the sample that has been chosen for this study shows different patterns in their content of the social media shares, it is true to say that this study put an emphasis on the elements of political ads through social media account. The findings show that political parties in North Cyprus have communicated through social media, especially in horse-race periods compared with the other periods.
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