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What is Story-Organic Immersive Marketing

Chapter 10
Handbook of Research on the Global Impacts and Roles of Immersive Media
A style of marking that takes advantage of the consumer's presence in a narrative experience of some kind and utilizes product placement at one of the following three levels: having the product placed in the scene, having the product used or referenced in the scene, and having the product woven into the story.
Published in Chapter:
Case Study of The BizNest: The World's First Immersive Sitcom
Eve Weston (Exelauno, USA)
Copyright: © 2020 |Pages: 24
DOI: 10.4018/978-1-7998-2433-6.ch010
Abstract
The immersive medium of extended reality presents plentiful opportunities to invent and reinvent. Some of these opportunities are technical, some are creative, and some are a mix. One of the agreed upon areas in this new medium that has been in need of invention and reinvention is storytelling. This chapter presents a case study of the world's first immersive sitcom produced by Exelauno, explaining how it came about and why it promises to open up a new avenue of storytelling for virtual and extended reality. It will share insights gained through the process of creating the series. And it will cover revelations gained at all stages—from rehearsals through post-production—about narrative, directing, comedy, and more in the context of this new immersive world.
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