What is Storytelling

The process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

Storytelling is a communication tool that creates meanings and emotions on audience. It is a tool to create and maintain bonds for humans as well as organizations.

It is the art of telling stories using techniques inspired by writers and screenwriters to convey a message in an unforgettable way. In politics, it is used to achieve legitimation.

A method of communicating and sharing ideas, experiences and knowledge in a specific context.

Is the conveying of events in words, and images, often by improvisation or embellishment.

Telling (and sharing) stories.

The art of telling and relating real or fictitious events through the form of a story.

In a literary route, a narrative established by the guide for the itinerary to share information, knowledge and experiences with the participants.

It is about telling about a brand in a story. The central principle of creating good brand stories is to construct indices, such as locations, decisions, actions, attitudes, difficulties, decisions or conclusions. Indices in brand stories can arouse automatic awareness, comprehension and empathy among consumers.

The social activity of sharing stories with an audience through various mediums. This activity is deeply rooted in human culture in many forms. Storytelling will aid in building and maintaining a good image for the destination.

Describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment.

It is about telling a brand in a story. The central principle of creating good brand stories is to construct indices, such as locations, decisions, actions, attitudes, difficulties, decisions or conclusions.

The social and cultural activity of creating and sharing stories. Today, it is re-considered as an important communication tool useful in many domains such as organizational leadership and branding.

The act of expressing one’s emotions, thoughts and ideas through the art of storytelling.

To tell a story that is associated with a brand or idea in order to convey its values.

Describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values.

Oral histories describing events of the past and personal accounts.

the process of relating a series of events which are presented in a narrative form.

Storytelling is one of the most effective communication methods in telling the organizations themselves. Corporate stories are powerful and permanent narratives that express the corporate identity. In stories, perceptions are reshaped. The vision, mission, and values of the organization are narrated.

An account of incidents and events.

The sharing of ideas and experiences through words and actions to communicate and create meaning about our lives and the lives of others ( Behmer, 2005 , p. 3).

The act of sharing a tale or a series of events, often in a trajectory that give perspective on context and culture.

The narration of time and space through words, images, and sounds.

The art of telling tales and a great tool to teach language incorporating culture.

Storytelling emerges as a form of communication of the living collective world. The power of storytelling comes from the story which has been told, its repetition and transferred form by the different actors. Transferring or telling of words or an event get involves to life living the told and breathing with it. Storyteller reflects a life that he/she did not live, or gives someone an opportunity to live his/her story. Storytelling is maintained as a tradition by transferring from generations to generations, and it points to a horizon of meaning that is acted together because of common (collective) denominators.

The art of narrating, an account or recital of an event or a series of events, either true or fictitious.

the ability of an advertisement to tell a story associated with a brand to create engagement and an emotional bond with the target audience.

Designate a form of sharing knowledge or experience through narratives as part of learning exercise.

Is the art of conveying narratives through different means to enroll with an audience.

An ancient socio-cultural activity of sharing stories.

Along with the emergence of new media tools, storytelling has become a universe expanding with faster and more narrative contribution. The story telling method, which is also shaped by today's new communication tools, is confronted with the concept of “trans-media storytelling.”

The practice and art of telling a story to an audience (called listener, reader, or viewer) deeply rooted in human cultures and taking many different forms (everyday life stories, myths, fables or other).

The interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener's imagination.

Narrating sequences of events in an artistic manner for a group of audience orally or in written words.

The act of communicating and connecting ideas from one’s cognitive domain to another, through a variety of modes, including: spoken words, actions, pictures, gestures, and writing. The terms “storytelling” and “narrative” are expressed as meaning the same thing.

Evokes imagery, heightens emotions, challenges perceptions, and inspires people to act.

The art of connecting and communicating with people in your organization, including partners, suppliers, and employees, by employing stories

Describes the activity of sharing through stories.

Storytelling refers to narrative settings, where employees share stories about the organisation with each other. These stories are often anecdotes about happenings and situations in the organisation and they often create emotional connections. Storytelling is considered to have a strong explanatory power and may therefore provide comfort in, for example, situations that are unknown.

The interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener's imagination.

Storytelling is a narrative or story that uses personal examples or narrative details.

Art of conveying events or phenomena in different formats, in order to entertain, inform, instruct, demonstrate, or persuade.

Narrative technique used to convince others about the bondages of an idea or plan.

The social and cultural activity of sharing stories, with great application to journalism.

The act and art of sharing elements of a story orally and visually through spoken words, gestures, and images while involving listeners by engaging their imagination and encouraging their participation.

The action of recounting a story to connect with an audience through the message that is being transmitted.

A person offering a personal anecdote, generally brief, entertaining, and involving the teller.

The brand tells a story in which its values are the protagonists, pursuing the identification of the public and stable links that go beyond the economic transaction.

The art of telling a story in such a way that it compels the audience, engaging with them through appeal to the emotional side. A good resource to use in science communication.

In general, storytelling is the social activity of sharing stories. In Arendt, storytelling is telling oneself a story of an actual event from a plurality of perspectives ( Disch, 1993 ).

A technique widely used in marketing and advertising, and which could be defined as the ability to transmit content and tell stories in a relevant way, capturing the user's attention effectively and persuasively.

Narrative-inspired technique for the generation of branded content.

A method of communicating and sharing ideas, experiences and knowledge in a specific context.

The activity of telling or writing stories.

The way a story is told with the aim of creating impact or triggering an attitude, be it emotional, social, or behavioral.

The process whereby a storyteller conveys to others a witnessed event or an event told to him/her by someone else, using any communication tool, by also inserting his/her own experiences, feelings and thoughts.

Storytelling is the vocalization of a text, in other words, of a story being in its basic state, conveying it to the audience with a narrative style and a pleasant audition for the audience.

Technique employed in the field of education to present a fact or experience by means of a real or fictitious story.

The art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience” (NSA, 1997 AU61: The in-text citation "NSA, 1997" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , Cited in Tingoy et al., 2012 , p. 1).

A method of communicating and sharing ideas, experiences and knowledge in a specific context.

A practice used by marketers to enhance meaningfulness and memorability of the customer experience using specific symbols, narratives, and communications.

Art of telling stories. In marketing, it is used to connect the message with the users.