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What is Strategic Bidding

Chapter 24
Encyclopedia of E-Commerce Development, Implementation, and Management
A behavior to increase the price for competing advertisements by increasing the bid to an increment below the next highest bid. Strategic bidding increases the advertising costs for the competitor without paying more oneself.
Published in Chapter:
An Overview of Search Engine Advertising Research
Carsten D. Schultz (University of Hagen, Germany)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch024
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