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What is Strategic Communication

Chapter 9
Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization
This term refers to a specialized communication type which involves the utilization of planned, tactical, and calculated deliberations and methodologies to conceive, develop and execute a given communication-related plan to realize a set of desired objectives in an unusual way using existing communication media and forums.
Published in Chapter:
Strategic Communication for Sustainable Environmental Development in the Northern Nigerian Arid Zone: Toward Mitigating the Impact of Climate Change
Adamkolo Mohammed Ibrahim (University of Maiduguri, Nigeria), Nassir Mohammed Abba-Aji (University of Maiduguri, Nigeria), and Phuong Thi Vi (TNU - Thai Nguyen University of Science, Vietnam)
Copyright: © 2022 |Pages: 23
DOI: 10.4018/978-1-7998-8482-8.ch009
Abstract
Nigeria is one of the world's most vulnerable countries to extreme weather conditions and natural disasters linked to climate change, the impacts of which are exacerbated by rapid population growth, a fragile economy, high dependence on rain-fed agribusiness, and the country's weak adaptive capacity. The lack of or poor application of environmental communication in a strategic approach is critical to all of these. Using a thematic conceptual review of existing literature, this chapter shows that strategic environmental communication can be applied more easily to mitigate the impacts of climate change and environmental degradation through the use of well-established communication strategies and instruments to save the environment for socio-economic development.
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Chapter 3
The Art and Science in Communication: Workplace (Cross-Cultural) Communication Skills and Competencies in the Modern Workforce
A communication method that uses the pushing and the delivering in such a way that being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals.
Published in Chapter: The Art and Science in Communication: Workplace (Cross-Cultural) Communication Skills and Competencies in the Modern Workforce; From: Handbook of Research on Human Factors in Contemporary Workforce Development
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Chapter 4
The Benefits of Social Networking Sites in Building Reputation for Enterprises
Effort put into communication management to be carried out in the long term, so as to achieve the objectives set out in the business strategy.
Published in Chapter: The Benefits of Social Networking Sites in Building Reputation for Enterprises; From: Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
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Chapter 1
Integrated Marketing Communication and the Ethics of Advertising
The organizational communication oriented to achieve a set of objectives, needed to be addressed in an integrated manner, which creates synergies, reduces redundancies and uses various media channels to send well-coordinated messages converging to enhance company’s reputation.
Published in Chapter: Integrated Marketing Communication and the Ethics of Advertising; From: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
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Chapter 4
Media Visibility in the Digital Context: Implications for Organizational Communication
An organizational communication planned in line with the organization's objectives and its management, which seeks excellence in the relationship with strategic audiences.
Published in Chapter: Media Visibility in the Digital Context: Implications for Organizational Communication; From: Navigating Digital Communication and Challenges for Organizations
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Chapter 15
Innovation and Diversification Policies in the Banking Sector: The Case of the Urban@ Program
This strategy develops a communication plan to provide consistent information within an organization and among customers. Furthermore, this plan identifies the target market, and creates a consistent messge, resulting in the achievement of qualitative and quantitative corporate goals. Equivalent business management terms are: organizational communication, integrated (marketing) communication, corporate communication or commercial communication.
Published in Chapter: Innovation and Diversification Policies in the Banking Sector: The Case of the Urban@ Program; From: Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions
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Chapter 5
The Impact of IoT on Information Warfare
Engaging audiences to shape conditions favorable to the communicator’s objectives.
Published in Chapter: The Impact of IoT on Information Warfare; From: Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution
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Chapter 7
Strategic Communication in the Polish University's External Accreditation Process: A Case Study – the Jagiellonian University
The purposeful use of communication by an entity to engage in conversations of strategic significance to its goals. Specific goals are achieved by means of communication under conditions of limited resources and uncertainty. There can be internal and external strategic communication. One can also distinguish more proactive or more reactive types of communication. The use of selected strategic communication can support the building of the desired image of a higher education institution.
Published in Chapter: Strategic Communication in the Polish University's External Accreditation Process: A Case Study – the Jagiellonian University; From: New Perspectives on Using Accreditation to Improve Higher Education
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