Strategic drivers are forces that shape an organization's strategy.
Published in Chapter:
Key Strategic Drivers for Business Digital Transformation: Systematic Literature Review
Ronnie Figueiredo (Universidade Europeia, Portugal & NECE, University of Beira Interior, Portugal), Raquel Soares (Business and Law Research Unit, Universidade Europeia, Portugal & UNIDCOM-IADE, Design and Communication Research Unit, Portugal & CiTUR, Portugal & University of Algarve, Portugal), and João José de Matos Ferreira (NECE, Research Center in Business Sciences, University of Beira Interior, Portugal)
Copyright: © 2020
|Pages: 17
DOI: 10.4018/978-1-7998-4552-2.ch006
Abstract
The concept of digital transformation (DT) has reached a heightened demand level on the executives' agenda, especially when it is related to elements that influence the development and activities of contemporary firms being prevalent in discussions about industrial and social changes. This theme leads the authors to reflect on the key strategic drivers used by firms to carry out the qualitative process (prior experience) of digital business transformation. It reinforces the purpose of understanding the key strategic drivers used by firms in recent years to guide the digital business transformation process. The systematic literature review was performed in the “WoS database,” according to Boolean logic, aiming to capture the essential properties of the logical operators and sets of statements about the theme presented to compose the study. The results indicate a higher frequency for the big data and digitization drivers, followed by the innovation driver within the analyzed period.