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What is Strategic Fashion Management

Chapter 4
Handbook of Research on Global Fashion Management and Merchandising
A systematic process of conducting an environmental analysis, strategy formulation, strategy implementation, and making required adjustments based on feedback to achieve long-term objectives in fashion and fashion-related industries.
Published in Chapter:
Strategic Fashion Management: Influential Factors in Strategy Implementation
Reza Aboutalebi (Royal Holloway University of London, UK), Hui Tan (Royal Holloway University of London, UK), and Romano Dyerson (Royal Holloway University of London, UK)
Copyright: © 2016 |Pages: 32
DOI: 10.4018/978-1-5225-0110-7.ch004
Abstract
Strategic fashion management is one of the major absentees in the catwalk of the fashion literature. The meta-analysis research strategy was used to find and analyze hundreds of papers and books that may have some discussions regarding the intra-organizational factors that contribute to the effective execution of strategies in the fashion industry. Inclusion criteria were all published studies in top ten related journals and all existing books on Amazon website that have at least one of the nine keywords about strategy implementation. This research has identified ten sets of influential factors, each of which has an impact on the successful implementation of strategies. A strategy implementation model has been developed by combining these ten groups of factors based on systems theory. This paper reflects the development of a tentative model of strategy execution based on a literature review.
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