What is Strategic Thrusts (or Objectives)

As digital heritage covers a very broad spectrum of human knowledge and expression, this paper focuses primarily on the cultural heritage space. A three-box, three-layer strategy framework is proposed for managing innovation in digital heritage. The concept for this framework is derived from the Govindarajan Three-Box strategy framework. The three layers identify the major sets of challenges that a digital heritage ecosystem has to address. These are challenges directly relevant to a large museum, challenges in connecting with the broader ecosystem, and synergies with other ecosystems. Each layer is further divided into five components – technology, infrastructure, capabilities, content, services - for a clearer perception of the key drivers of innovation. A strategy framework for digital heritage should necessarily be open and adaptive yet cognizant of the drivers of innovation. These drivers ultimately determine the type of content and services that may be delivered to visitors and users. In the absence of a national digital heritage strategy, a surrogate framework may be used. A detailed Singapore case study of a surrogate framework, iGOV2010, is included for reference and learning.