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What is Structural Equation Model

Chapter 27
Handbook of Research on Applied AI for International Business and Marketing Applications
It is a multivariate statistical analysis technique that is used to analyze structural relationships.
Published in Chapter:
A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days
İbrahim Avcı (Gumushane University, Turkey) and Salih Yıldız (Gumushane University, Turkey)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-5077-9.ch027
Abstract
Recent changes and developments in social life affect both the marketing strategies of brands and the consumer behaviors. The big discount days were first implemented in the USA under the name “Black Friday,” and it was implemented in Turkey under the “Legend Friday, Legend Days, Super Friday, 11.11.” The big discount days campaigns also changed the consumer's sense of consumption. Together with the changing consumption concept, consumers are looking for psychological and social benefits in addition to the physical benefits in the products they purchase. The aim of this study is to determine the effect of hedonic and utilitarian consumption motives on consumers purchase intentions on big discount days. The questionnaire form was applied face to face to 621 students in a private university in Istanbul between 05.05.2019 and 15.05.2019. The obtained data were analyzed with SPSS 21 and AMOS 24 programs, and as a result of the analysis, it was determined that the hedonic and utilitarian consumption motives had a significant effect on consumer purchase intention on the big discount days.
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Chapter 7
The Relationship Between Sustainable Leadership and Organizational Identification in Universities
Structural equation modeling is a multivariate statistical analysis technique that is used to analyze structural relationships. This technique is the combination of factor analysis and multiple regression analysis, and it is used to analyze the structural relationship between measured variables and latent constructs.
Published in Chapter: The Relationship Between Sustainable Leadership and Organizational Identification in Universities; From: Considerations on Education for Economic, Social, and Environmental Sustainability
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Chapter 15
The Impact of Leadership on Learning Outcomes: A Study on Effective Leadership Style for Principals in Vocational Colleges
Is a series of statistical methods used in non-experimental data that allow complex relationships between one or more independent variables and one or more dependent variables.
Published in Chapter: The Impact of Leadership on Learning Outcomes: A Study on Effective Leadership Style for Principals in Vocational Colleges; From: Predictive Models for School Leadership and Practices
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Chapter 6
Tourist Satisfaction Analysis Through Structural Equation Models
Parametric statistical technique that allows one to test, within a given collection of data, whether a theoretical model related to a complex set of measurable and latent can be verified at the population level.
Published in Chapter: Tourist Satisfaction Analysis Through Structural Equation Models; From: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
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