What is PEST Analysis

This chapter focuses on understanding profiles of aged entrepreneurship according to the Ecuadorian reality. Through literature review, information gathering, and studies of the Ecuadorian environment, it is established that aged entrepreneurship, beyond visualizing opportunities or needs, is motivated by self-government and the search for a dignified life that impacts society; however, there are barriers linked to the physical and mental conditions due to aging, also adding the prejudices of the environment on the capabilities of this age group. The development of four defined profiles according to these elements results in the establishment of own actions of the government and of the whole society to create opportunities for active inclusion that allow this group to extend its professional and productive life cycle within society.