A specialized CRM concept applied to academic institutions, which involves automating and synchronizing a number of different processes such as academic advising and counseling, in aim to improve the student experience, reduce dropout rates, and improve organizational efficiency.
Published in Chapter:
Student Relationship Management Using Social Clouds
Marko Vulić (University of Belgrade, Serbia), Pavle Petrović (University of Belgrade, Serbia), Ivanka Kovačević (CT Computers, Serbia), and Vanjica Ratković Živanović (Radio Television Serbia (RTS), Serbia)
Copyright: © 2014
|Pages: 22
DOI: 10.4018/978-1-4666-5784-7.ch007
Abstract
A new vision of higher education systems, in which the student is the central subject of the teaching process, opens up new learning opportunities that include customization of teaching methods to the students’ needs, and new modes of communication both between teachers and students and among students themselves. The main subject of this chapter is the implementation and improvement of the Student Relationship Management (SRM) concept as a cloud service in an e-education system by using social media. The experimental part of the chapter presents the design and implementation of an e-education model based on cloud computing. The proposed model is implemented at the Faculty of Organizational Sciences, University of Belgrade, by using the existing cloud computing infrastructure of the Laboratory for E-Business.