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What is Subculture

Cases on Performance Improvement Innovation
Cultural norms that are persistent within a sub-population of a larger culture.
Published in Chapter:
Cultural Communications of Mainland United States-Based Organizations and Their Hawaiian Workforces: A Case Study of Their Unique Nature
Erik S. Wright (Missouri Southern State University, USA) and Rose Baker (University of North Texas, USA)
Copyright: © 2020 |Pages: 18
DOI: 10.4018/978-1-7998-3673-5.ch010
The Hawaiian Islands are a diverse melting pot of people, cultures, and languages that make doing business in the state a unique challenge for organizations based on the mainland United States. While Hawaii is indeed the 50th state in the union, culturally they are more closely aligned with Asia and other Polynesian cultures than the United States as a whole. Doing business in Hawaii can often feel as though one is doing business in a foreign country, a place where one only partially speaks the language. Understanding these cultural differences and shaping communication styles to align with the cultural values of the Hawaiian sub-culture is essential to success for any organization planning to start operations in Hawaii. Through a process of cultural analysis, organizations can more effectively manage change within their operations and engage their Hawaiian workforces with great success.
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World of Uncertainty: How New Media Affects Communication on a Global Level and Required Adjustment to Expertise
A group within culture, which, while maintaining certain key principles, differentiates itself from the original, parent culture.
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Food, Identity, and Teaching With Media: Cross-Cultural Cuisine From General Tso's Chicken to Gua Bao
A group/community which have distinctive traits, causing them to be distinguishable from the mainstream or dominant culture of their local surroundings.
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Cultural Management for Multinational Enterprises
Subcultures in a corporate environment are social entities which are situated in a company. Their members have common cultural values and actions.
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