What is Subculture

The Hawaiian Islands are a diverse melting pot of people, cultures, and languages that make doing business in the state a unique challenge for organizations based on the mainland United States. While Hawaii is indeed the 50th state in the union, culturally they are more closely aligned with Asia and other Polynesian cultures than the United States as a whole. Doing business in Hawaii can often feel as though one is doing business in a foreign country, a place where one only partially speaks the language. Understanding these cultural differences and shaping communication styles to align with the cultural values of the Hawaiian sub-culture is essential to success for any organization planning to start operations in Hawaii. Through a process of cultural analysis, organizations can more effectively manage change within their operations and engage their Hawaiian workforces with great success.